5 steps to win at content marketing

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5 steps to win at content marketing

Simplifying and demystifying the six rules of content marketing in 5 easy steps

Marketo has recently identified content marketing as being more important than ever. The B2B buying process has changed, and so has the B2B buyer. Tone are the days when salespeople actively “sold” to prospects and marketers would participate in “interruption marketing” – doing their best to get in front of prospective customers regardless of their level of interest or qualification.

Prospects are spending more time on the Web doing independent research, obtaining information from their peers and other third parties. Companies are meeting prospective buyers earlier than ever, and they must avoid having sales engage with every early-stage lead that is not truly sales ready.

According to research firm MarketingSherpa:

  • 82% of prospects say content targeted to their
    specific industry is more valuable
  • 67% say content targeted to their job function is
    more valuable
  • 49% say content targeted to their company size is
    more valuable
  • 29% prefer content targeted to their geography


Recap of the rules for effective content marketing

The rules are to be non promotional, relevant to the reader, close a knowledge gap and it must be relevant to your business and give proof of what you’re claiming with quotes, testimonials or metrics. And the process by which you get this done is equally simple.

This 2 minute video will help simplify and demystify the six rules of content marketing in 5 easy steps

Identify your unique value proposition, your audience and map their buying cycle. Then map out your ideas for content creation and create your calendar. If you do these things, you will be successful at content marketing.

To learn more about creating a content strategy

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sources: Marketo, Inc. | MarketingSherpa | WSI World


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