5 Urgent Mobile Recommendations

The star.com on Wednesday, March 12, 2014 reported that by 2025, the Internet will flow through our lives “like electricity,” according to experts polled on the future of the Internet. Mobile, wearable, and embedded computing will be linked in the so-called Internet of Things so that people and their environment can tap into artificial intelligence-enhanced cloud-based information storage and sharing, reports Pew Research Center.

We’re on our way | significant mobile stats

94% of CMO’s think mobile plays a significant role

84% of CIO’s are planning to invest more in mobility

There are two key statistics I’ve discovered lately in a report by IBM global business services. First is the fact that 84% of Chief Innovation Officers are planning to invest more in mobility in the coming years. Secondly, it’s the fact that 94% of Chief Marketing Officers interviewed think mobile applications will play a significant role over the next 3 to 5 years.

That’s pretty significant!

 

There’s more!

2/3 of enterprises still have either a weak or no digital-physical strategy at all

There’s something else that’s just as significant from that same report. Two-thirds of enterprises still have a weak digital-physical strategy, or none at all. And that’s at the enterprise level.

I shudder to think what this means for Mid-market and SMB businesses

And web 3.0 is already on the horizon

Yes I said web 3.0

We haven’t even managed to deal with web 2.0 as yet and web 3.0 is already on the horizon.

The direction I see Google going in for example is creating search that will deliver options for you. You could key in something like “I want to have dinner at a French restaurant and see a play” and the browser would analyze your request, find a list of possible geo-located answers and even organize the results for you. And all from your mobile device.

On the technology side

Perceived benefits of mobile initiatives

In yet another report by TechInsights, 86% of respondents said that they have seen or anticipate seeing an increase in customer satisfaction, 83% believe that more customers will use their services and 83% state an increase in employee productivity from implementing mobility initiatives.

So here are our top 5 recommendations for your mobility strategy:

  1. Get it going company-wide
  2. Create a solid cross-functional mobility team
  3. Get siloed teams to start working together and please, eliminate any in-fighting
  4. Bring in top mobility talent, either in-house
  5. If you don’t have the budget for in-house talent, get it via consulting pros

But whatever you do, don’t stay with the status quo. Get mobile ready at the earliest possible moment

 

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Sources: The Star.com, IBM Global Insights, TechInsights

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