Qualify the Sale

Qualify the Sale

Qualify the Sale with A-Class Digital Marketing and Marketing Automation In July 2015 I wrote an article entitled Marketing Needs Full Funnel Vision. At the time roughly 67% of B2B marketers stated not meeting or not knowing if they were meeting the demands of the sales pipeline according to B2B Magazine. Fast forward to July…

Lead generation ebook

Increase your profits with these 30 lead generation tips

Today, landing pages are a required element in every marketer’s toolbox for every imaginable business. The main purpose of an effective landing page is to make very clear what a visitor needs to do or what they are going to get from visiting a certain page. Whether you’re already using Landing Pages or just getting…

using video with marketing automation

Using Video with Marketing Automation

Generate, Nurture and Qualify New Leads Through Video Read this ebook to learn how to effectively gain more leads through the aligning of your video and marketing automation goals. This offer includes tips and tricks for: Setting goals for your video content Where to include forms in your video content How to nurture leads gained…

Achieving Excellence in eCommerce

Achieving Excellence in eCommerce

Online selling or eCommerce continues to grow and is currently expanding at 7 times the rate of offline retail growth. Running a successful online store has its challenges. Adopting an effective eCommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer base. Here are five…

Salesforce Pardot

Your B2B Marketing Priorities For 2016

The Results Are In: Here Are Your B2B Marketing Priorities For 2016 As the Pardot content team was planning for 2016, they wanted to be sure they had you, their readers, in mind. You see, when you’ve been writing about B2B marketing as long as they have, it’s easy to get tunnel vision. So, they…

Marketing Automation Predictions 2016

Marketing Automation’s destiny is to integrate deeply into a CRM system! Marketing automation systems are built to move a marketing team beyond discrete activities and campaign management, to managing a unified marketing and sales funnel that drives topline revenue. Ideally, this combination will yield the foundation for a culture of sales and marketing alignment ~…

Digital Marketing in 2016

Digital marketing 2016 ~ what’s next

Think digital marketing moved fast in 2015? Well get ready 2016 is going to move even faster! Digital marketing is now mainstream, according to a new report which finds that 98% of marketers say online and offline activities are merging. Gartner’s CMO Spend Survey 2015-16 included responses from business leaders responsible for marketing in 339…

Mobile Marketing | Predictions 2016

Mobile marketing | predictions 2016

Originally featured in LinkedIn Pulse Marketing and Advertising and Mobile Channel Start with a great mobile website In the second quarter of the current year, 44% of the Fortune 500 still didn’t have a proper mobile presence. I can’t over emphasize the importance for a good mobile presence. Is your mobile website fast, easy to…

How to unite your brand through SRM

How to unite your brand through SRM

Digital Marketing eBooks By WSI WSI’s digital marketing eBooks are a great learning tools as they cater to every audience. Some marketers prefer visual content while others love to hunker down with a nice long whitepaper. Our eBooks will satisfy both kinds of learners. WSI’s digital marketing eBooks present interesting and relevant digital marketing content…

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