Achieving Excellence in eCommerce

Achieving Excellence in eCommerce

Online selling or eCommerce continues to grow and is currently expanding at 7 times the rate of offline retail growth. Running a successful online store has its challenges. Adopting an effective eCommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer base. Here are five…

Digital Marketing in 2016

Digital marketing 2016 ~ what’s next

Think digital marketing moved fast in 2015? Well get ready 2016 is going to move even faster! Digital marketing is now mainstream, according to a new report which finds that 98% of marketers say online and offline activities are merging. Gartner’s CMO Spend Survey 2015-16 included responses from business leaders responsible for marketing in 339…

Mobile Marketing | Predictions 2016

Mobile marketing | predictions 2016

Originally featured in LinkedIn Pulse Marketing and Advertising and Mobile Channel Start with a great mobile website In the second quarter of the current year, 44% of the Fortune 500 still didn’t have a proper mobile presence. I can’t over emphasize the importance for a good mobile presence. Is your mobile website fast, easy to…

Marketing automation & Inbound marketing

The best time to invest in marketing automation

Is it time to invest in marketing automation? If you’re producing great inbound marketing content and you’re generating a steady flow of new organic leads, there’s a great chance you’re ready for a marketing automation strategy to nurture those leads into paying customers. And if so, how do we approach it? Marketing automation is much…

2015 is the year for digital maturity

Digital Maturity Begins in 2015

First posted on LinkedIn on December 27, 2014 Guiding the conversation It seems that every single provider out there is pushing their own agenda on the things they all think we need to do to succeed in digital marketing for 2015. In fact, I find that these posts are just flooding the web with a…

2015 is the year for digital maturity

Time to ditch your outdated B2B Marketing

First published on BIZCATALYST360° Book a time to talk with us It’s the internet that’s powering B2B Marketing Research from CEB’s Marketing Leadership Council shows that potential business customers are increasingly using digital channels to form opinions about major purchases. Today’s business buyers do not contact suppliers directly until 57% of the purchase process is complete….

Omni-Channel White Paper

Your brand can’t be omni-channel if your data isn’t

I recently had the unique opportunity to participate in a CMA leadership series study of the omni-channel. The study was conducted and compiled by Alexis Zamkow, Innovation & Digital Services with Capgemini North America, Toronto. Alexis is a former colleague for whom I have a tremendous amount of respect. She was into big-data and the…

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Just how do people buy? What influences them? Content!

Valuable content influences the modern buyer Making it mobile ready is even more powerful With mobile devices and social media now ruling consumers’ daily activities, many companies are turning to inbound tactics in order to attract, convert, and close customers. Rather than interrupting people with ads, they’re creating valuable content and making it easy for…

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