using video with marketing automation

Using Video with Marketing Automation

Generate, Nurture and Qualify New Leads Through Video Read this ebook to learn how to effectively gain more leads through the aligning of your video and marketing automation goals. This offer includes tips and tricks for: Setting goals for your video content Where to include forms in your video content How to nurture leads gained…

Digital Marketing in 2016

Digital marketing 2016 ~ what’s next

Think digital marketing moved fast in 2015? Well get ready 2016 is going to move even faster! Digital marketing is now mainstream, according to a new report which finds that 98% of marketers say online and offline activities are merging. Gartner’s CMO Spend Survey 2015-16 included responses from business leaders responsible for marketing in 339…

Marketing automation & Inbound marketing

The best time to invest in marketing automation

Is it time to invest in marketing automation? If you’re producing great inbound marketing content and you’re generating a steady flow of new organic leads, there’s a great chance you’re ready for a marketing automation strategy to nurture those leads into paying customers. And if so, how do we approach it? Marketing automation is much…

Get Close, Get Personal, Your Customers Want It!

Getting personal

The big buzz is “personalization”… Just check out the stats in this month’s infographic From tailored suits to monogrammed handbags, consumers just love items that are customized to their unique style. and thanks to platforms like Amazon and Netflix, we’re all getting used to “just for me” customer experiences. 1-1 marketing has definitely upped the…

2015 is the year for digital maturity

Digital Maturity Begins in 2015

First posted on LinkedIn on December 27, 2014 Guiding the conversation It seems that every single provider out there is pushing their own agenda on the things they all think we need to do to succeed in digital marketing for 2015. In fact, I find that these posts are just flooding the web with a…

Social Selling

2015 : GET AHEAD OF THE CURVE AND BECOME SOCIAL SELLING CERTIFIED

There are some incredibly compelling statistics to show that Social Selling works. I’ve been standing on this little Social Selling soapbox of mine for a little over a year now telling sales people and business owners that there are significant benefits to be achieved through the judicious application of Social Selling techniques to your sales…

Social Media

In 2015 Social media will be a colossal digital stage

Leverage social media to showcase your skills Here’s why The 2014 Social Media Marketing Industry Report by Social Media Examiner revealed that in their study of over 2,800 marketers 92% of marketers indicate that social media is important for their business 89% want to know the most effective social tactics 68% plan on increasing their…

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