Social Selling

3 must have skills for the modern sales professional

Whether you’re hiring a senior sales professional with 10 years’ experience, or a fresh grad out of College for a junior sales role, these are the three MUST-HAVE skills they need in order to do business with today’s modern-day buyer. Although you’ll likely think of more skills, these three in our minds are the foundational…

Multichannel Marketing

Digital owns 90% of the buyer journey*

To book a FREE consultation. The digital space now owns 90% of the buyer journey According to Lori Wizdo, Forrester Research Analyst, today’s buyer is anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor. This buyer dynamic changes the role of marketing in a fundamental way….

Multichannel Marketing

6 keys to digital marketing optimization

To learn more book a call with us:     The rapid ascent of the internet and now the “internet of things” has made digital marketing decidedly more complex in a relatively short timeframe. Finding just the right mix of channels and technologies and integrating them all together can be overwhelming. It’s quasi impossible for marketing…

Social selling training roadmap

Infographic | Social Selling Training Roadmap

Social selling training roadmap 10 steps to success! If you’ve been trained on LinkedIn or any other form of social media, and you spent a few hours on profiles and advanced searches, STOP RIGHT THERE! That’s a social media introduction and NOT social selling! Our program is 12 weeks of instructor led social selling training…

Search advertising

Top agency trends 2014 | Surviving the changes

There are 8 top agency trends and 4 main success factors for 2014 But first, let’s start with the changing agency landscape Some agencies have had a difficult time adapting to change and to harnessing new media potential. According to eMarketer, online advertising spending exceeded print magazine and newspaper ad spending for the first time…

KPI's for Social Selling

Sales 2.0 | Why does Canada lag behind?

Schedule an appointment to my calendar: Where are you at with Sales 2.0? In a recent conversation with one of the principals at our social selling alliance partner Sales for Life, we pondered why Canadian sales teams are so far behind the rest of the world in terms of Sales 2.0 adoption. At first, I…

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