FREE Content Marketing eBook
How to fix 5 content marketing mistakes you might be making
To be fair, the components of content marketing have been around forever; the term is just a new, buzzier name for things we as marketers should have been doing all along. But now that it’s all the rage to have ‘content marketing,’ many businesses have taken the bait hook, line and sinker. Unfortunately for some companies, an insatiable appetite for more trac, social signals and leads has devolved content marketing into much less than it’s supposed to be.
Content marketing isn’t a get-rich-quick scheme that’ll have customers knocking down your doors the next day. It’s not easy, it’s not short-term and it’s not cheap. But at the end of the day, it’s a holistic digital marketing approach that can bring your brand and its customers together in a way not many other strategies can. Many companies, including your competitors, are probably investing in some form of content marketing, but less than half of them are reaping the true rewards of the strategy. The real way to get a leg up on your competition is to do the kind of content marketing nobody else has committed to.
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