demystifying marketing automation
Marketing, pull up a chair at the revenue generators table !
Free Webinar ~ live and online
Thursday, March 22, 2018, 11:00 AM EST
80% of CEO’s admit they don’t really trust and are not too impressed by the work of some Marketers where more than 2/3 of CEO’s give their marketing departments a B or C grade. According to research recently released by Adobe there is a crisis of confidence in marketing proficiency and effectiveness. The findings revealed a striking lack of confidence in digital ability. Less than half (48%) of professionals who consider themselves primarily digital marketers feel highly proficient at digital marketing. Moreover, 82% of them report learning on the job and received no formal training. What’s even more concerning is that a mere 9% agreed that they know their digital marketing is working.
According to Adobe, marketers are facing a dilemma: they aren’t sure what’s working, they are feeling underequipped to meet the challenges of digital, and they’re having a tough time keeping up with the pace of change in the industry.
Many executives still think of Marketing as a cost center, when in fact it can be a revenue-driving department right along with Sales. We’ll be frank and tell you what marketing automation is, isn’t, who it benefits, how much effort it really takes, and why it’s worth it or not for your business!
We’re here to help change the misconceptions, give you insights vendors don’t and help marketing pull up a chair at the revenue generators table!
Rob Thomas, Speaker
Recognised as an expert in reputation management, digital and mobile marketing, Rob is a professional speaker who regularly speaks in North America and across the EMEA Region. In addition to consultation services, including the “12-Step Process To Achieve Social Proficiency” programme, Rob also coaches, trains and provides implementation services to help business owners, organizational leaders and their teams. Rob is also a Fellow of the Institute of Sales & Marketing Management.
Heidi Schwende, Host
Heidi has worked in digital marketing for Global Fortune 500’s for over 15 years and for 10 years prior to that in IT consulting. She is a master digital marketing consultant, Google All Star and a Salesforce Consulting Partner. Some of her specialties include digital marketing strategy, marketing automation, AI enabled cloud, conversion microsites, social media marketing, Google enterprise, social selling, responsive web, mobile marketing, lead generation & nurturing, organic search, pay-per-click, & conversion architecture.