Digital marketing 2016 ~ what’s next
Think digital marketing moved fast in 2015? Well get ready 2016 is going to move even faster!
Digital marketing is now mainstream, according to a new report which finds that 98% of marketers say online and offline activities are merging. Gartner’s CMO Spend Survey 2015-16 included responses from business leaders responsible for marketing in 339 large and extra-large companies in North America and the UK.
And at WSI we completely agree. We need to ditch the word “digital”. It’s a huge disservice to businesses for us to allow digital marketing to be siloed into some different or obscure segment of marketing. It’s not. Marketing by definition in 2016 is digitized. If it’s not, you’re not marketing at all.