Friesen Press CEO talks publishing in a digital world
Digital Insider Podcast
In this Digital Insider Podcast, we’ll be discussing the benefits of publishing traditional content in a digital world.
Many businesses now underestimate the role content plays in shaping their brand perception. Consumers are researching more before buying; blogs, articles, reviews and the like. Of course we all should be influencing the conversation about our brands and content in all of it’s forms is a powerful branding tool.
Tammara Kennelly is the President of FiresenPress, an award-winning North-American publishing company. Her expertise and understanding of the digital space give her a very unique take on what it takes to manage your brand and brand reputation well.