The big buzz is “personalization”…
Just check out the stats in this month’s infographic
From tailored suits to monogrammed handbags, consumers just love items that are customized to their unique style. and thanks to platforms like Amazon and Netflix, we’re all getting used to “just for me” customer experiences. 1-1 marketing has definitely upped the game in building brand authority. So, business executive, if you don’t get the message yet, it’s time to establish a 1-1 relationship with your customers.
The competition for audience attention is sky-high and believe it or not, your customers are all set to get personal now!