Google and your site SEO

Google and your site SEO

Were you aware that during 2013 into 2014 Google has made continuous enhancements in handling mobile devices?

About 10 days ago, Google announced yet another change. They are retiring googlebot-mobile. Going forward the smart-phone user agent will simply be known as Googlebot.

Google is churning out updates so quickly in fact that your search optimization approach can be obsolete really soon, if it isn’t already.

Let me try to demistify the changes for you a bit. 

Penguin 2.0

Penguin 2.0 is a link-quality algorithm implemented to detect link manipulation. So build quality links; nothing spammy, no widget bait and no paid endorsements or your site absolutely will be penalized.


Hummingbird was simply an infrastructure upgrade. It has nothing to do with algorithms. Google is going in the direction of understanding contextual search. It’s not just about keywords but about content, relevant content. So bear in mind that low quality content will absolutely be returning fewer organic impressions.

Penguin 2.1

Penguin 2.1 extended spam detection and link manipulation even further. Steer clear of anyone recommending any of these outdated tactics. Any direct manipulation of search results will be detected and your site will be penalized.

Google’s commitment

Google is completely committed to semantic web and in my opinion, rightfully so. Companies should focus on creating great products, solid brands, useful content and relevant social media presence or risk becoming less competitive over time.

Contrary to all the hype about the death of SEO, search engines really do want to return the best results. They’re looking for results that will offer great user experiences. If the search results detected are mobile and tablet friendly they will absolutely return better rankings for both paid and yes, organic search.

As a Google premier partner, WSI has created an approach we call Adaptive SEO. Adaptive SEO is about making sure your search marketing strategy is aligned with all the latest changes by Google. Responsive design is also one of the key elements in adaptive SEO. Responsive design simply means that your website will be delivered to any device in a way that users interact with those devices.

Think about when you search for something using Google. Which results do you usually click on? Probably the top two, maybe the third. If a site has relevant content and optimized landing pages, chances are you click-through on the first result and never look back (but unfortunately, there’s a lot of bad content out there). The point is, you rarely click on any links outside the top three, so that’s where the value lies for businesses. The process of getting your site and content to the top of the search results is called search engine optimization (SEO). And our Adaptive SEO approach, coupled with Responsive design will ensure that your site isn’t penalized when Google updates occur.

Here’s a short video that explains the principle in further detail

If you want to know how your website is doing, just contact us today for your free website analysis.

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