Increase your profits with these 30 lead generation tips
Today, landing pages are a required element in every marketer’s toolbox for every imaginable business. The main purpose of an effective landing page is to make very clear what a visitor needs to do or what they are going to get from visiting a certain page.
Whether you’re already using Landing Pages or just getting started, the best thing about them is their ability to help you convert more leads without increasing traffic by a single website visitor.
Consider that in most cases, increasing the conversion rate of your website by a measly 1% to improve your bottom line means you need to double your site’s traffic.
Since website conversion is focused on improving what you currently have rather than chasing something you don’t, we believe it’s a great place to start improving any digital marketing strategy. The cost is also minimal and the potential gains are huge – it’s the definition of a win-win situation.
The Importance of a Great Landing Page and Call-to-Action
A couple other glaring stats we found is that by using a single call-to- action button on landing pages, you could increase conversions by 62%. Yet, despite the overwhelming evidence, 52% of marketers don’t even create a new landing page for different marketing campaigns. In the same way, it’s pointless sending every single site visitor to your homepage or send email subscribers, social media follows and PPC traffic to the same landing page.
Landing pages should be simple and leave no doubt in the visitor’s mind about what action you want them to take. If you currently have multiple calls-to-action on your landing pages, perhaps it’s time to embrace the true power of landing pages. Create specific landing pages for each single action you want visitors to complete. It won’t be long before you experience more success and higher conversion rates!
What About Web Forms?
Another really interesting stat we came across is that there can be a 120% increase in conversion rates when a form has 10 fields or less. That is a great piece of advice. Still, the ideal form should have 5 fields or less but we do realize that it might not always be possible. Just think like your customer though; what would you do with a 21 question form?
Get the basic information first like their names, email address and one distinctive aspect like country, state or favorite color. You can always ask for more information at a later stage. In most cases, less is definitely more.
That is all from me at this point. Please take a look at the infographic and feel free to share it with your network.