4 Step Primer for creating buyer personas

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Buyer Personas

They are the key to unlock your content marketing strategy

While incorporating content marketing into your overall strategy may seem daunting at first, the first step is gathering the right data and using that data effectively to create appropriately targeted buyer personas. It can be difficult but it’s certainly not complicated.

To help you do this we’ve created this primer on the science behind the creation of buyer personas.

The science behind creating buyer personas

Investigate, research and collect data


  1. Web Analytics
  2. Your own business intelligence
    • Executie Surveys
    • Construct a persona
    • Analyze and define pains and needs
  3. Segment
  4. Construct the profile

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The science behind creating buyer personas


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