A digital hour of power

Insightful Digital Marketing Webinars

Our marketing webinars are designed to be more specific and data-driven than our whitepapers. The webinars are conducted once a month by an expert from within our powerful network or a member of the Corporate Team. The idea is to give you a specific overview of a tactic or strategy and then provide examples of where and how they’ve been applied to return measurable results.

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Featured Content

Defining A Digital Agency’s Role In Boosting Your Marketing Efforts

Collaboration Is Vital For Achieving Success With A Digital Marketing Partner

As we embark on the journey of another year, we wanted to re-visit the principles of the WSI Lifecycle™ as they relate to defining a digital agency’s role in boosting your marketing efforts. With so many marketing tactics available, and even more digital agencies to deliver them, it’s no wonder companies – both large and small – are overwhelmed and don’t know where to start. The funny thing about choice is the more variety you have, the harder it is to make a decision. Let’s try to clear some of the fog, shall we?

When it comes to digital marketing, the question is how can you use or test an agency? You can’t really, but what you can do is check out their site, blog and other digital properties to verify that they’re actually doing the things that they suggest you do! If a company treats themselves as a client, then you know they believe in their products and services – and that’s the most honest form of testing and demonstration that you’ll get (short of receiving “free” work, which is something you should be weary of).

After An Appropriate Time Period, Results Matter

When all is said and done, even the most amicable collaborations and satisfying purchases are defined by one thing: results. If a digital marketing agency isn’t delivering results, then the client has every reason to be disappointed. Once again, agencies who hold themselves to the highest standard are the ones you should lean towards working with. We believe that in this industry, there’s always room to track, measure, tweak and improve what you’re doing.

When evaluating digital marketing results, it’s important to remember the various ways time is a factor. For tactics like PPC and social ads, you get real time data and results over the course of days and weeks. On the other hand, content marketing and SEO are long-term, evergreen strategies that should be measured and tweaked over lengthier periods.

Should you wish to discuss any aspect of your brand’s digital marketing strategy I am only a phone call 1.888.996.1595 or email away.

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