Marketing Automation Solutions; what are they?

They’re the stuff dreams are made of!

Quick facts

  • B2C marketers who take advantage of marketing automation have seen conversion rates as high as 50%. (eMarketer)
  • 69% of top-performing companies cite “cooperation between marketing and sales” as the most critical value-driver for maximizing marketing automation ROI. (Gleanster)
  • B2B marketers who have implemented marketing automation contribute 10% more of the sales pipeline via marketing programs than do marketers who have not implemented marketing automation ~ 44% versus 34% (Forrester Research)

How do these solutions work?

It’s quite simple really. Marketing automation solutions take your potential customers by the hand and usher them down the sales funnel.

The benefits of marketing automation

  • Manages multichannel marketing without breaking a sweat
  • Saves a heck of a lotta time by eliminating repetitive tasks
  • Improves the overall customer experience
  • Better targeting of customers and prospects
  • Cuts down on the chances of human error in campaigns
  • Steers prospects in the right direction and delivers qualified leads
  • Gives a true picture of how well your marketing is performing for you
  1. Salesforce Pardot + Engage [B2B]
  2. Salesforce Marketing Cloud [B2C]
  3. HubSpot
  4. Marketo

Video | Growing leads and sales with marketing automation

WSI is the world leader in Digital marketing and we’re equipped to implement a full suite of Internet solutions. But, of course, we’ll work with you to determine which tactics are best-suited to accomplish your business goals. We can also feed your funnel via Pardot support, Pardot implementation and even Pardot management.

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