Landing Page Optimization Helps You Laser-Focus Your Customers on Exactly What They Are Looking For
Efficiently Direct Your Potential Buyers Along The Purchase Path You’ve Laid Out For Them
Landing pages are the gateway to your brand, like the front entrance of a fortress-like Wal-Mart or Macy’s. If your company had a product for sale in a sprawling department store, would you simply direct them to the retail location? Or would you provide them with details about the aisle or section where your product could be found? Usually, precise information increases the chances of customers buying your product.
When you’re running a digital campaign – whether it’s social media or display advertising – you want to be specific. Funneling visitors to your homepage is akin to sending prospective buyers to the front entrance of a Wal-Mart; with so many different products and distractions, who knows what they’ll end up buying. Tailoring your customer experience with landing page optimization will go a long way to increasing the return on your digital marketing investment.