The State of Marketing Leadership
Infographic | How Senior-Level Marketers are Redefining Success
Integrating the customer journey
Salesforce in partnership with LinkedIn surveyed over 900 marketing leaders and here are the results on what’s of primary importance to them and their busineses at the end of 2014! Their research showed that creating an authentic customer journey — one that delivers both real-time and long-term engagement — is the future of marketing.
And ~ the internet is the primary channel for engagement
The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions. To learn more about digital engagement please read this post from October 2014. There are a ton of supporting statistics from reliable sources.
This is the current state of marketing leadership
source: LinkedIn and Salesforce Marketing Cloud