Video marketing, why it’s important
How much video marketing value is there in YouTube to be exact?
According to YouTube, 48 hours worth of video clips are uploaded every minute, resulting in nearly 8 years of content uploaded every single day.
So as business owners, why is it so important for us to pay attention to Video Marketing? To answer this question let’s take a look at some quick facts.
1. You Tube receives more than 1 billion unique users each month
2. Over 4 billion hours of video are watched each month
3. YouTube is localized in 53 countries and across 61 languages
4. It’s the second largest search engine next to Google
5. In 2011, YouTube had more than 1 trillion views (around 140 views for every person on Earth).
Those stats are great for YouTube, but what about you, the business owner?
How exactly does this help you increase your ROI, or drive traffic to your website and store? Well, videos can be used in multiple ways. They can be used to showcase your products and services, help customers make buying decisions, improve your search engine rankings, and build brand affinity.
In fact a video makes it 53 times more likely that you’ll get a front page Google result. Videos also have a 41% higher click through rate in search results than plain text and consumers are 64 to 85% more likely to purchase a product or service after watching a video.
If you’re not investing in video marketing in your digital marketing strategy, there are just so many opportunities you’re missing out on. Videos can be used to increase your search engine rankings, improve conversions on your website, reinforce credibility through testimonials, add engagement to your social channels, build your brand affinity and most importantly, provide a useful way for your audience to absorb information about your product, brand or service in the 21st century. Not only are videos relatively simple and cost effective to create, but they can also be a lot of fun. So be creative, test different ideas and start engaging your audience through video marketing.