Whitepaper | Increasing your website conversion

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WSI’s 15 tips for increasing your website conversion

We recently posted an infographic produced by Digital Relevance that shows how developing a content strategy that caters to the needs of mobile users will have a much greater impact for the relevance of your website. In our most recent whitepaper “15 tips for increasing your website conversion” we delve into how it’s done.

In just 8 pages you’ll find out:

  • The reasons conversion is so powerful
  • Why you shouldn’t cut corners when building your website
  • The reasons you need to adapt and go mobile
  • Why website speed matters more than you think

Note: Just because you can see your site on mobile doesn’t mean it’s optimized for mobile devices


Multi-device web design

Design is an extremely important aspect of your conversion strategy, and web design is no longer a one-size-fits-all proposition. The reason is simple: are customers going to be viewing your site and its content on desktops, laptops, tablets and smartphones? If the answer is yes – and there’s no good reason it wouldn’t be – then your business needs responsive web design.

It can seem quite overwhelming to keep up with everything happening in the digital world and applying all the changes to your online presence. That’s where a digital marketing consultant comes in. As consultants, it’s our job to stay current and it’s our job to help your business navigate the changes.

Here’s how a consultant should approach your strategy with you.

First, undertake a digital competitive analysis of your top 5 or 6 competitors and compare your presence to theirs so you know exactly where you stand.

Next, identify what types of digital activities are likely to help you achieve your marketing goals, show you what’s providing your competitors with the most online visibility, and even unfurl what needs to be done for your business to gain a search engine advantage.

A good consultancy will always take the time and effort to help you understand your competition’s strengths and weaknesses. This business intelligence work will give you empirical evidence for making sound decisions for your business.

The planning process should be done with you and it should absolutely provide you with a realistic and affordable budget to achieve results for you in a very short timeframe.

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15 tips for increasing your website conversion

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